FableLabs Limited

Privacy notice

Last updated: 28 October 2026

This privacy notice tells you what to expect us to do with your personal information. It covers visitors to our website, people who contact us, the people at our customer firms who use our service, and professionals whose work contact details we find in public sources, such as law firm websites and professional networking sites.

FableLabs Limited is a company registered in England and Wales (company number 17417611). We are the controller of the personal information described in this notice.

This notice does not cover the content of the email accounts, documents and matters that a law firm connects to our service. We process that content on the firm's behalf and only on its instructions, under our data processing agreement with the firm. Questions about how that content is handled are answered by that agreement and by the firm's own privacy notice. In particular, that content is never used to train AI models without the firm's written agreement.

Contact details

Email: info@fablelabs.io

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

Names and contact details
Addresses
Purchase or account history
Account information
Website user information (including user journeys and cookie tracking)
Records of meetings and decisions
Information relating to compliments or complaints

We collect or use the following information for the operation of customer accounts and guarantees:

Names and contact details
Addresses
Purchase history
Account information, including registration details
Information used for security purposes

We collect or use the following information for service updates or marketing purposes:

Names and contact details
Marketing preferences
Purchase or viewing history
IP addresses
Website and app user journey information
Records of consent, where appropriate

We collect or use the following information to comply with legal requirements:

Name
Contact information
Financial transaction information
Any other personal information required to comply with legal obligations

We collect or use the following personal information for dealing with queries, complaints or claims:

Names and contact details
Account information
Purchase or service history
Customer or client accounts and records
Correspondence

We collect or use the following information to understand how people use our website, to measure our advertising, and to test, support and improve our product:

Names and contact details
Records of meetings and decisions
Information relating to compliments or complaints
IP addresses
Website and app user journey information
Records of consent, where appropriate

For this purpose we use information about how people use our website and product, such as pages visited and features used, and feedback people give us. It does not include the content of our customers' email accounts or documents, which is handled under our agreement with each firm.

Cookies and similar technologies

We use Google Analytics for every visitor. It uses cookies to count visits and to show us which pages are read, from which country and on which kind of device, so we can improve our website. You can switch it off at any time with the "Turn off analytics" link at the bottom of every page. That stores your choice in your browser, removes the analytics cookies and stops our analytics and advertising tools from loading.

If you visit from the UK or the European Union, that is the only one we use. For these visitors Google Analytics is used only to improve our website: its advertising features and Google signals are switched off, and the ad tags in our links are not passed to it. We don't use advertising cookies or similar technologies. We work out where you are from your device's time zone, without contacting anyone else. If we can't tell, we treat you as being in the UK or EU.

If you visit from elsewhere, for example the United States, our website also uses:

Google Tag Manager, which loads Google Analytics and the Meta pixel, to understand how our website is used and to measure our advertising
The Meta pixel, to measure our advertising on Meta's platforms

These providers set their own cookies, and how long they last is explained in their own policies. You can also block or delete cookies in your browser settings at any time, and you can ask us to stop using your information at info@fablelabs.io.

How we know which ad brought you

Links in our ads include tags that say which campaign and ad they belong to. When you arrive through one of those links, the page tells our own server which ad it was, so we can count visits per ad. We keep only the ad tags and the page you landed on, nothing that identifies you. If you then contact us through one of our forms, we also record which ad brought you. Both stay in our own records only. This does not involve cookies and we don't share it with the ad platform. If you turn off analytics, we don't count your visit.

Lawful bases and data protection rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:

Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
Your right to erasure - You have the right to ask us to delete your personal information.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
Your right to object to processing - You have the right to object to the processing of your personal data.
Your right to object to direct marketing - You can object at any time to us using your personal information for direct marketing, whatever lawful basis we rely on, and we will stop.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
Your right to withdraw consent - When we use consent as our lawful basis you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Where you have a contract with us personally, for example as a sole practitioner, we rely on contract. Where you use our service on behalf of a firm, or you have contacted us about it, we rely on our legitimate interests.

Our lawful bases for collecting or using personal information to provide services and goods are:

Contract - we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests - we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: our customers are law firms, so we use the work contact details of the lawyers and staff who use our service on their firm's behalf. We need these details to provide the service their firm has asked for, and they would expect us to use them in this way.

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:

Contract - we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests - we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: we need to set up and manage accounts for the people at our customer firms who use our service, keep those accounts secure and keep a record of their subscription. This is expected and has little impact on them.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

Consent - we have permission from you after we gave you all the relevant information. To be clear, you do have the right to withdraw your consent at any time, and you can always object to direct marketing.
Legitimate interests - we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: we tell lawyers and firms who have contacted us, or who are our customers, about our service and updates that are relevant to their work. We only use work contact details, and anyone can opt out at any time by using the link in our emails or by contacting us. If you are a sole practitioner or a partner in a partnership, we only send you marketing emails about our own service if you have agreed to receive them, or if you are a customer or have asked about our service and we gave you a simple way to opt out when we collected your details. Every marketing email we send includes a way to opt out.

Our lawful bases for collecting or using personal information for legal requirements are:

Legal obligation - we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

Contract - we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests - we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: we need to reply to questions, feedback and complaints, and keep a record of them so we can resolve issues and improve our service. People expect us to use their details to respond to them.

Our lawful bases for collecting or using personal information to understand how people use our website, to measure our advertising, and to test, support and improve our product are:

Legitimate interests - we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: we want to understand how people use our website and product so we can improve them, and to see whether our advertising works. We limit this for visitors in the UK and EU, as described under "Cookies and similar technologies".

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

Directly from you
Legal and judicial sector organisations: law firms that are our customers, when they add their lawyers and staff to our service
Publicly available sources, such as law firm websites and professional networking sites
Suppliers and service providers, such as our analytics and advertising tools

How long we keep information

We keep personal information only for as long as we need it:

Enquiries and contact forms: up to 2 years after we were last in touch, unless you become a customer.
Customer account and contact details: for as long as your firm uses our service, and up to 2 years after that.
Invoices, payments and financial records: 6 years after the end of the financial year they relate to, as required by law.
Marketing: until you unsubscribe or ask us to stop, or 2 years after you last engaged with us, whichever is sooner. We keep a minimal record that you opted out, so we don't contact you again.
Website analytics and advertising data: up to 14 months.
Notes and transcripts of calls: we use a note-taking tool on some calls, which creates notes and a transcript. We tell you at the start of the call and we don't keep audio recordings. For customers, we keep these up to 2 years after your firm stops using our service. For everyone else, up to 2 years after we were last in touch.
Complaints and claims: up to 6 years after the matter is resolved, in case of legal claims.

Joint data controllers

We have a joint controller relationship with Meta Platforms, Inc. We use the Meta pixel on our website for visitors outside the UK and EU, to measure and improve our advertising. The pixel records visits and actions on our website, such as form submissions, and sends them to Meta. We and Meta are joint controllers for collecting this information and sending it to Meta. Meta is solely responsible for how it uses the information after that. The essence of our arrangement is set out in Meta's UK Controller Addendum, which forms part of Meta's Business Tools Terms. You can read how Meta uses information in its privacy policy at https://www.facebook.com/privacy/policy.

Data processors

Technology providers that host and run our service (Railway, Cloudflare, Clerk, Google Workspace and Granola). They host our website and product, store our data, manage secure sign-in, and provide our business email, documents and meeting notes.

AI and analytics providers (OpenAI, Anthropic, PostHog and Google), some of which are based in the United States. They provide the AI models that power our service and help us understand how our website and product are used.

Professional or legal advisors
Relevant regulatory authorities
Organisations we're legally obliged to share personal information with
Advertising platforms, including Meta and Google, which receive information about visits to our website and actions such as form submissions from visitors outside the UK and EU, so we can measure our advertising

Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.

Meta Platforms, Inc. (advertising platform), United States. The transfer is covered by Meta's UK Data Transfer Addendum, which forms part of Meta's Business Tools Terms.

Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

OpenAI and Anthropic (AI model providers), United States. The transfers are covered by the EU Standard Contractual Clauses with the UK International Data Transfer Addendum, in each provider's data processing terms.
PostHog (product analytics), hosted in the European Union. The UK has adequacy regulations for the European Economic Area.
Clerk (sign-in provider), United States. The transfer is covered by the UK Extension to the EU-US Data Privacy Framework (the UK-US data bridge).
Google, Cloudflare, Railway and Granola (hosting, email, analytics and note-taking providers) may process or access information from the United States. They rely on the UK-US data bridge or the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, as set out in each provider's data processing terms.

You can ask us for a copy of the safeguards we rely on by emailing info@fablelabs.io.

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: info@fablelabs.io

We will acknowledge your complaint within 30 days, look into it, and tell you the outcome without undue delay.

If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO.

The ICO's address:

ICO Head Office
4th Floor, No.3 Circle Square
5 Hawkshaw Street
Manchester
M1 7BL

Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint